Tips for Navigating Open Enrollment Season

It’s beginning to look a lot like... benefits enrollment, everywhere you go! Like the holiday season, there’s a lot of planning behind the scenes to pull off a memorable benefit enrollment and employee experience. It may not include holiday lights and eggnog, but it should involve fanfare, because employee benefits play a foundational role in employee satisfaction and are approximately 30% of the total expense of employing people.

As business leaders and executives, it’s important to reflect annually on where these dollars are being spent and if they're congruent with your workforce values. Today, we're going to focus on healthcare trends that can impact on your organization and helpful tips and best practices to prepare for a successful open enrollment season. 

 

Healthcare Care Trends

Health Plan Designs

More employers are offering High Deductible High Premium (HDHP) plans. These plans are designed to shift first-dollar coverage to the employee which can empower them to have more control over their health care spending. Monthly premiums are lower, which benefits the employer and the employee. These plans work well for individuals who don’t use a lot of health care because they are paying lower in premiums and not spending a lot at the doctor or pharmacy. HDHPs also work well for those who use more healthcare, since they know what their max out-of-pocket expense will be in a given plan year.

When HDHP plans are offered, an employer’s workforce gains access to Health Savings Accounts (HSA). Dollars put into an HSA are pre-tax which reduces taxable income and once the money is in the HSA, the dollars are not forfeited, and they can continue to build a nest egg for future qualified medical expenses. Employers can contribute to an HSA which helps drive employees to those plans and helps offset some of the first-dollar coverage expense. The premium costs combined with an HSA contribution can still be lower than the employer contributions costs associated with a traditional co-pay health plan.

Telemedicine and Virtual Care

A mechanism to help contain health plan costs while giving the gift of time to employees is through virtual care options. Most insurance carriers offer some level of virtual care that is low cost or no cost and typically less expensive than a visit to the doc’s office. Annual benefits enrollment meetings are a great opportunity to promote what's new in Telemedicine and Virtual Health Care. 

Value Add Programs

In addition to virtual care options, many health insurance carriers offer a host of value-add programs at no cost to the employer and employees. These programs typically target certain conditions (for example, diabetes management, pharmacy management, and weight loss) and provide tools and resources to help manage a specific condition. Value Add Programs can help employees improve their health and feel their best, which in turn allows them to perform better at work.

Mental and Financial Health Offerings

Mental health continues to be at the forefront of conversations at home and in the workplace. We’re seeing more employers offer mental health benefits such as Employee Assistance Programs, mental health days, and fostering a supportive environment where it’s okay to not be okay sometimes. As costs continue to rise, financial debt is increasing, and financial stability is difficult for some. Employers are offering workshops and seminars that help employees come up with plans to reduce their debt and find ways to improve their financial position. Most 401k plan administrators offer workshops and webinars. Outside of the workplace, some local banks, churches, and other institutions offer low cost or no cost financial education opportunities.

 

Best Practices for Annual Enrollment

Communicate, Communicate, Communicate 

When benefits are 30% of the total cost of a workforce, tell them! They want to know and understand how else their employer is investing in them. It is important employees know and understand the benefits being offered, what their employer contributes to and how they can maximize the resources and plans available to set them up for success for the coming plan year.

Employee Survey

Solicit feedback through a quick and simple electronic benefits survey to your employees. Identify the current healthcare offerings, what benefits they need most, and what is most important to them and their families. Using this information, employers can modify their benefits contribution strategy to allocate dollars to the benefits that are most necessary.

Health Plan Strategy

Ask your carrier or broker for a variety of health plan designs such as High Deductible High Premium (HDHP) Plans to ensure you are offering the best plans for the best price and value. Obtain quotes from other insurance carriers to compare plan designs and pricing. Evaluate different contribution strategies to maximize impact.

Wellness Programs

In addition to an Employee Assistance Program, promote or invest in a wellness program. Mental and physical wellbeing, family and children support, financial wellness and legal support are just a few of the many areas of life a wellness program can help employees boost their productivity and overall health and wellbeing.

Value-Add Programs

Inquire with your health insurance carrier about value-add programs. Most providers have value-add programs such as case management, telemedicine, diabetes management, smoking cessation, and more to help control healthcare costs and support employees with their individualized needs.

 

Closing a Successful Enrollment Season

Once the benefit enrollment dust settles, I challenge business owners to not stop there. Traditional insurance benefits such as health plans are table stakes. These are critical to offer to your workforce to remain competitive and to attract and retain top talent. However, the landscape is changing and what employees value and perceive as benefits continues to expand.

More and more employers are enhancing their paid leave programs, offering mental health days, providing flexibility, hybrid work strategies and boosting retirement plans to name a few. Now is an opportune time to gain feedback and introduce enhancements to these programs or offer a pilot program. You may be surprised at what you learn. And I bet a holiday bonus is not at the top of the list.

Learn about Connectify HR's Benefits Services and Benefits Offerings for employees.